hyundai europe has a car powered with hydrogen. It runs on a new technology called fuel cells. one of the drawbacks is hydrogen is hard to transport and also hard to find. the big advantage is the exhaust is 100% water vapor. nothing more, nothing less.
in my oh so humble opinion, hyundai has taken a questionable tack to advertise it. They show a man, running a tube, taping up windows and sitting and waiting. but water vapor doesn’t do the trick, so he gives up in frustration.
hyundai?? really?? trying to commit suicide is funny?? no. not funny. not funny in the least. the commercial insensitive. it’s outrageous!
hyundai europe has since backed track initially saying that they did not authorize the commercial. really? the commercial got put together by a wholly owned subsidiary of hyundai.
Ian Tonkin, a spokesman with Hyundai U.K. said, “Hyundai understands that the video cause offense, We apologize unreservedly. The video has been taken down and will not be used in any of our advertising or marketing.”
this is hyundai america’s response.
We at Hyundai Motor America are shocked and saddened by the depiction of a suicide attempt in an inappropriate European video featuring a Hyundai. Suicide merits thoughtful discussion, not this type of treatment.
Some who lost their dad. warning: to avoid insensitive responses, don’t read the comments.